Περιγραφή

CRM Expert

The BMW Group is operating in the Greek Market through its National Sales Company BMW Hellas AE promoting the premium brands BMW, MINI and BMWi through a dynamic official dealer network.

BMW Hellas, having its headquarters in Kifissia, is seeking a CRM Expert.

Reporting to the Marketing Manager, the CRM Expert will implement the CRM strategy in the market to guide and to improve the CRM performance for all BMW car related business and will provide CRM services for all brands to increase customer satisfaction.

The main tasks and responsibilities include:

  • Prepare the annual CRM activities plan and define requirements for CRM systems and processes.
  • Define and manage implementation of CRM standards.
  • Identify customer retention opportunities and influence customers for retention through upgrade / conquest strategy via CRM campaigns.
  • Define requirements for CRM training / coaching.
  • Coordinate team meetings regarding the monitoring, activity planning and resolution of customer issues.
  • Provide guidance to the team on resolution of complaints received and act on escalations from customers and team.
  • Sets up a monitoring system which reports on the results of each marketing / CRM campaign and share best practices.
  • Ensure integration of local CRM systems and processes.
  • Monitor dealer CRM activities and evaluates results.

 

The ideal candidate’s profile consists of:

  • Bachelor degree in Marketing, Communications, Business Administration or relevant degree.
  • MSC in Marketing or MBA would be an asset.
  • Experience in CRM min 5 years.
  • Excellent use of MS Office
  • Knowledge of MS Dynamics or similar system.
  • Experience in Automotive industry or experience with retail networks is an asset.
  • Excellent written and oral communication skills in Greek and English.
  • Strong communication and negotiation skills, business logic, reliable, with attention to detail.
  • Flexibility to travel within Greece frequently.

 

The Company offers a competitive remuneration package and career prospects supported by continuous training and skills development.

Are you committed and motivated to work in an international environment? Then we would like to hear from you. All CV’s will be treated confidentially.